Coming Soon to Ocean City: Sweetheart Coast

A new shop is coming to the Ocean City boardwalk: Sweetheart Coast! The new boutique is located at 1356 Boardwalk and will be opening its doors this summer.

Sammi “Sweetheart” Giancola of Jersey Shore fame recently announced she will be opening a women’s clothing and home decor boutique on the Ocean City boardwalk. Giancola isn’t new to the fashion retail industry. Her online site, Sweetheart Styles, has been receiving rave reviews since 2013.

Sweetheart Coast will offer similar items to what you’ll find on the Sweetheart Styles site and so much more! Some of the products Sweetheart Coast will carry include clothing, accessories, gift items, and home decor pieces.

Giancola stated in her recent Instagram announcement post that she has been coming to Ocean City since she was little, so it only made sense that her first brick-and-mortar spot would be in Ocean City at the Jersey Shore.

Keep checking back to OCNJ Happenings for an opening date once it’s announced.

Welcome to Ocean City, Sweetheart Coast!