Coming Soon to Ocean City: Sweetheart Coast

A new shop is coming to the Ocean City boardwalk: Sweetheart Coast! The new boutique is located at 1356 Boardwalk and will be opening its doors this summer.

Sammi “Sweetheart” Giancola of Jersey Shore fame recently announced she will be opening a women’s clothing and home decor boutique on the Ocean City boardwalk. Giancola isn’t new to the fashion retail industry. Her online site, Sweetheart Styles, has been receiving rave reviews since 2013.

Sweetheart Coast will offer similar items to what you’ll find on the Sweetheart Styles site and so much more! Some of the products Sweetheart Coast will carry include clothing, accessories, gift items, and home decor pieces.

Giancola stated in her recent Instagram announcement post that she has been coming to Ocean City since she was little, so it only made sense that her first brick-and-mortar spot would be in Ocean City at the Jersey Shore.

Keep checking back to OCNJ Happenings for an opening date once it’s announced.

Welcome to Ocean City, Sweetheart Coast!

Ocean City Businesses Opening Soon

March is here which means many Ocean City businesses will start opening for the season. From tempting donut shops to clothing stores with a beach vibe, get ready for your favorite Ocean City stores and restaurants to open their doors and welcome guests in.

Here are some of the latest opening announcements:

Kessel’s Korner: Opening for the season on March 11. Hours of operation will be as follows: Monday-Wednesday, 11 a.m.-8 p.m.; Thursday-Sunday, 8 a.m.-8 p.m.

Playland’s Castaway Cove: Many people were worried that, due to the recent fire at Playland, it might be a while until this amusement park was up and running again. But, don’t worry! The Playland team has just announced the rides are expected to open on March 27.

Dot’s Pastry Shop: Get ready to enjoy your favorite donuts when Dot’s Pastry Shop reopens the weekend of March 27 and 28. The shop will be open on weekends, 7 a.m.-noon.

JiLLy’s Candy Factory: Start thinking about what sweet treats you want to stock up on when JiLLy’s Candy Factory reopens on Friday, March 5. The candy store will be open Friday through Sunday each week, 11 a.m.-6 p.m.

Island Gypsy: Starting March 11, Island Gypsy will be open Thursdays through Sundays, 10 a.m.-6 p.m.

Keep checking back to see when other favorite Ocean City businesses will be opening their doors for the season!

Impala Suites Offers Luxury and Convenience in Ocean City

A new lodging option will soon be yours to enjoy when Impala Suites opens in Ocean City. Located at 914 10th Street, Impala Suites offers luxury accommodations situated just a few steps away from the beach and boardwalk.

Set to open its doors in the coming months, Impala Suites will offer 15 individually-owned and professionally-managed suite accommodations. Each suite includes three bedrooms, three full bathrooms, and a master room with a full kitchen and living room, so you have plenty of space for the entire family. The rooms connect within each suite so you can have family time together and privacy when you want it. And if you want to enter and leave your room without disturbing others, don’t worry, you can easily do so as each room has an exterior door, too.

The beach chic decor of the suites will provide a relaxed vibe for you to enjoy in between refreshing swims, lounging on the beach, and indulging in your favorite seaside culinary treats on the boardwalk. Impala Suites offers many wonderful amenities to its guests including a heated outdoor pool, complimentary beach tags, and a unit parking space. And when you want to breathe in the fresh ocean air and take in the seaside views, all you have to do is step outside on your deck.

As a member of the Shorebreak Resorts family, Impala Suites will offer the luxury, convenience, and amenities this company is known for providing.

Ready to plan your next Ocean City getaway? Reserve your stay at Impala Suites by calling (609) 399-7500 and secure your new home away from home today.

Photo credit: Impala Suites

Ocean City Businesses Now Hiring for the 2021 Season

With the summer season quickly approaching, many businesses are starting to put out their help wanted signs, both online and in-person. If you’re currently looking for a new job or are thinking ahead to the summer season and want to be first in line, here are a few Ocean City businesses looking for help:

  • Mario’s Restaurant: Hiring for counter and phone service, servers, and delivery drivers. Immediate hiring and seasonal hiring. Contact the restaurant for more information or stop in to fill out an application.
  • Payton Jewelry: Hiring for summer and year-round positions at the new location at 952 Boardwalk. Visit the Payton Jewelry website for details.
  • Gillian’s Wonderland Pier: Hiring for many different job roles. Start date of 3/27/21 for $12/hour.
  • Playa Bowls: Playa Bowls is hiring for the summer season. Find out more information by sending an email to
  • Breezin’ Up: Breezin’ Up is now hiring for the 2021 season and looking for individuals available April through October. To apply, send an email of interest to
  • The Farm Stand at 14th: The Farm Stand at 14th is now hiring for the 2021 season (ages 16+). Available positions include counter help, line cook, prep cook, and salad/smoothie constructor. Contact The Farm Stand at 14th for more information and to apply: or 609-432-1036.
  • Mangos & More: A new eatery at 1242 Boardwalk is hiring cashiers/bowlristas for the spring and summer season. Contact Mangos & More at to apply.
  • Johnny B Goode Ice Cream Parlor: Johnny B Goode Ice Cream Parlor is hiring servers for the 2021 season for both locations. Visit the ice cream parlor’s website for further information and to apply.
  • Ocean City Cafe: Now hiring for immediate job roles of delivery driver and takeout counter team member for lunch shifts. Visit Ocean City Cafe to apply.
  • Harbor Outfitters: Harbor Outfitters is hiring for the summer season. Visit the Harbor Outfitters website for details on available positions and to apply.
  • Ike’s Famous Crabcakes: Ike’s Famous Crabcakes is now hiring waitstaff, line cooks, bussers, and dishwashers for the 2021 season. Apply online via the Ike’s Famous Crabcakes website.
  • Bungalow Bowls: Bungalow Bowls is now hiring team members! Contact Bungalow Bowls at and fill out your application today.

Keep checking back to OCNJ Happenings for job post updates as new information becomes available. Good luck with your Ocean City job search!

Payton Jewelry Adds Location in Ocean City

A new business is headed to the Ocean City boardwalk: Payton Jewelry! With its flagship location based in Doylestown, Pennsylvania, and three other stores located throughout the state, Payton Jewelry heads across the river to add a new location at the Jersey Shore.

You can find the new Payton Jewelry store at 952 Boardwalk, where Henry’s 9th Street was formerly located. When Payton Jewelry opens its doors, on a future date to be announced, you can explore the unique jewelry creations which include necklaces, bracelets, earrings, and rings of various materials and styles. Plus, be sure to peruse the shop’s Love Inspired Collection which features love-centric and infinity-themed accessories.

Grab a sneak peek at the impressive jewelry creations on the Payton Jewelry website. Also, if you’re looking for a part-time or full-time job, Payton Jewelry is now hiring for summer and year-round positions. Visit the Payton Jewelry careers page for more details.

Congratulations to the Payton Jewelry team on your new location in Ocean City!

Photo credit: Payton Jewelry

Support Ocean City Businesses and Start Your Holiday Shopping at Winterfest 2020

As we approach mid-November, it’s easy to see the holidays will be here in no time. Fortunately, Ocean City Winterfest offers an easy way to start (and even finish!) your holiday shopping.

Ocean City Winterfest By the Sea Gift and Craft Market is an outdoor event taking place today, Friday, November 13, from noon-5 p.m., and tomorrow, Saturday, November 14, from 9 a.m.-5 p.m. Head down to the Ocean City High School field, located at 6th Street and Boardwalk, for an outdoor shopping event like no other!

You’ll find a wide array of Ocean City shops, restaurants, and local craft vendors selling all types of products, sure to help you mark items off your holiday list with ease. This one-stop shopping event not only makes it possible for you to get a head start on your holiday shopping but it’s an excellent way to support local businesses, too.

There will also be activities for the kids, including a visit from Santa Claus, so be sure to bring the family along to this Ocean City event.

Don’t miss out on this extraordinary shopping event this weekend in Ocean City!

Ocean City 9/11 Ceremony Set for 6 p.m. on September 11

On September 11, 2020, the 19th anniversary of the 9/11 attacks, Ocean City will host its annual memorial ceremony. The event will take place at 6 p.m. in front of the Ocean City Fire Department headquarters, located at 550 Asbury Avenue.

The day of remembrance ceremony will feature guest speakers and presentations by the following:

  • Ocean City Police Chief Jay Prettyman
  • Fire Chief Jim Smith
  • The Reverand John Jamieson and the Reverand Marcia Stanford
  • Vocalists Julia Mary Wilson and Sofia Farrell
  • Mayor Jay A. Gillian
  • Ocean City Boy Scout Troop 32
  • Local veterans groups and first responders

Additional portions of the day’s event will include music, prayer, and the Striking the Four Fives, a fire service custom that notes the death of a firefighter while in the line of duty.

Masks are strongly suggested and there will be seating with social distancing measures in place.

Join the community on this important day of reflection at the Ocean City Fire Department. Never forget.

Nominate Your Favorite Ocean City Business for a Best of the Press 2020 Award

The Press of Atlantic City holds its Best of the Press, Readers Choice Awards every year and South Jersey businesses are eager to get on this prestigious list. This highly coveted award is one that many local businesses strive to receive and, best of all, you can help your favorite Ocean City business win one!

Here’s how to do so:

  • Visit the Best of the Press, Readers Choice Awards webpage
  • Register on the site
  • Nominate your favorite Ocean City business from eight separate categories through Wednesday, September 2; One nomination per category for each registered user
  • When the nomination period ends, the top five businesses from each category will go to the voting round and you can vote for the winner

If you want to help one or more beloved Ocean City businesses secure the nomination and head to the final round, submit your nominations today!

Enjoy Local Shopping Discounts and Support Charities with Key to the Community Card

Supporting Ocean City businesses is important at all times, but especially now with local shops, restaurants, and service providers facing challenging situations due to COVID-19. It’s also important to support charities and nonprofit organizations whenever possible. Fortunately, the organizers of the Key to the Community card program have the answer!

The Key to the Community card is a discount shopping, dining, and services card that can be used at a wide array of local businesses. The card costs $25 and is good now through August of 2021. When individuals purchase this card, they can select a charity listed on the Key to the Community website and have $5 of the purchase price donated to their chosen organization. In addition, a portion of the proceeds from the card sales will go to provide scholarship opportunities to deserving students.

Key to the Community

The deals offered range anywhere from meal discounts at Jon & Patty’s to a photo session discount with Kerri J Photography. The deals and discounts offered may change from month-to-month, so there’s always something new to explore and added ways to support local businesses.

Some of the charities that cardholders can support include OCNJ CARE, CROPS, Ocean City Theatre Company, Chip Miller Amyloidosis Foundation, Humane Society of Ocean City, and so many other wonderful local and national nonprofit organizations.

The Key to the Community card program was created by founders Jill Adamson and Tyrone Rolls who wanted to lend a hand and help the local community. Add in the philanthropic aspect plus discounts to cardholders and you have a program where there are benefits all around!

Now’s the perfect time to lend a hand to local businesses, support your favorite charity, and grab sensational discounts! Purchase your Key to the Community card today and get started saving money while helping others at the same time.

Photo credit: Key to the Community 

Hooked on Breakfast to Open in Ocean City on July 6

Starting tomorrow, Monday, July 6, you can add a new eatery to your must-visit list in Ocean City: Hooked on Breakfast!

Hooked on Breakfast will be opening its doors at 916 Asbury Avenue. Starting at 6:30 a.m. tomorrow, you’ll be able to enjoy a wide array of savory items for breakfast and lunch, thanks to this new restaurant that’s sure to be a popular dining spot.

The restaurant will be open daily from 6:30 a.m.–2 p.m. and offer up an extensive array of breakfast and lunch favorites along with some new culinary items you’re sure to adore. The tempting menu includes sticky bun French toast; raspberry chocolate chip pancakes; homemade cinnamon raisin French toast; corned beef hash; bacon, apple, and cheddar grilled sandwich; strawberry caprese salad; chicken fingers. And these are just a few of the many breakfast and lunch menu items diners can choose from at Hooked on Breakfast!

Hooked on Breakfast will be open for takeout and outdoor dining for now. Once indoor dining is allowed to resume, the restaurant will open its expansive dining room, filled with cozy booths and accommodating tables.

Stop by this new Asbury Avenue dining spot as soon as possible to enjoy all of the wonderful culinary items Hooked on Breakfast has to offer!